TOYS

 

NATIONAL GEOGRAPHIC KIDS

Jurassic World Toys

Brief

Commissioned to produce a video on behalf of National Geographic and Mattel for the release of the latest Jurassic World toy range. We were tasked with the brief of creating a subtle and reactive unboxing campaign using NG Kids presenters.

results

Distributed on the NG Kids UK website to coincide with the release of the range, the video was watched over 120,000 times in the first week alone.

Chuffy Train

Timberkits

Brief

With a large focus on improving distribution in Asia. Timberkits approached us to create video content for them to use at toy fairs that highlighted authentic enjoyment and natural reactions.

results

Timberkits recommissioned KidsKnowBest to produce videos for more of their range.

kickstarter campaign

Yoto

Brief

To coincide with the launch of their Kickstarter campaign, Yoto needed a video of kids playing with their prototype to help boost exposure and investment. We sourced kids between the ages of 4 and 7 to test out the product for a natural video campaign.

results

Featuring the video on KidsKnowBest website and social channels, Yoto hit 90% of their £20,000 Kickstarter target within the first 24 hours and closed their campaign with over 50% overfunding.

The Incredibles 2

JAKKS Pacific

Brief

To coincide with the release of The Incredibles 2, we were asked to showcase the master toy of the film. Using the pulling power of the A-List cast, we created a native advert which involved product placement of the Jack Jack Attacks toy.

results

Our Jack Jack toy appeared in the video alongside Samuel L. Jackson, Holly Hunter and YouTube sensation DanTDM. The video was released across website, YouTube and social channels and has over 10k views to date.

Vivid Imaginations

Animagic

CAMPAIGN

With their latest Animagic product ready for exhibiting, Vivid approached us to create a short, snappy and insightful sizzle to show off the product being used and enjoyed by its target market.

results

Coming Soon.

Vivid Imaginations

Ice Mask

CAMPAIGN

With their brand-new Ice Mask game ready for exhibiting, Vivid approached us to create a short, snappy and insightful sizzle to show off the product being played with and enjoyed by its target market.

results

Coming Soon.

 

MOVIES

 

Universal

Jurassic World

Brief

To coincide with the release of Jurassic World: Fallen Kingdom, we were asked to recreate scenes from the Jurassic Park films, in a school play format. We selected several iconic scenes and used children aged 4-7. 

results

The PR company loved the footage and this led to the child playing Jeff Goldblum’s character being asked to interview the man himself as part of the press junket. Our interview outperformed some of the biggest channels around with over 50k views on YouTube alone.

Studiocanal

Early Man

Brief

StudioCanal wanted us to be involved in the release of their latest feature film. We were asked to interview the stars on the red carpet, take kids to an preview screening and also create video content to support the release of Early Man clay figures.

results

Had access to some of the biggest stars on the show at the premiere. We showcased the clay figures by asking our kids to use their imagination and the video performed very well. StudioCanal have already asked us to be involved in their next big releases.

Paramount pictures

Sherlock Gnomes

Brief

The PR company asked us to come to the premiere and interview the stars of the film.

results

Grabbed fantastic standalone content from A-listers James McEvoy and Stephen Merchant, as well as the director and additional cast members.

screening

The Incredibles 2

Brief

To interview the stars of the film on the red carpet. We were also asked to take some of our kids to a preview screening of the film and to add their thoughts to a review on our site.

results

We managed to speak to one of the biggest stars on the planet, Samuel L Jackson on the red carpet. The footage is doing extremely well on YouTube. All the children we took to the preview screening loved the film and we got some great quotes for our review article.

Universal and StudioCanal

Johnny English Strikes Again

Brief

To help boost publicity ahead of release, Universal and StudioCanal invited one of our team along to interview Rowan Atkinson and Ben Miller.

results

Receiving over 20,000 views across website and social media, even at 10 minutes long, the interview received a completion rate of 80%. Box office revenue in its opening week was over £4m, in the UK alone.

 

BOOKS

 

Penguin Random House

Terry Pratchett

Brief

We were asked to explore the creativity and magic that exists within Terry Pratchett books. Set in the studio, the kids read out their favourite weird and wonderful quotes all in name of Terry Pratchett day.

results

Distributed across website and social, the video currently ranks top, in terms of views, on their YouTube channel for 2018.

Penguin Random House

The Christmasaurus

Brief

We were asked to create a campaign to celebrate the launch of Tom Fletcher’s Christmasaurus book in hardback. The concept revolved around celebrating the book’s music aspect, which involved singing and dancing along to the songs featured.

results

Distributed through our own channels, website and social, the video compiled over 250,000 views collectively. The author, Tom Fletcher, enjoyed the video and shared the content to his audience of over one million several times.

Puffin Virtually

Illustrators Takeover

Brief

The Puffin Virtually Live Production Team required a segment in their show, which covered a ‘drawing challenge’ that the audience could participate in. We got kids of all ages into the studio to take part in our three-part drawing challenge.

results

Our three-minute challenge video was used as the first segment of the show and was broadcast in schools all over the UK. Our fruit bowls were the best!

whimpy-kid-feature.jpg

Penguin Random House

Diary of Wimpy Kid

Brief

To coincide with the release of the latest Wimpy Kid book, Puffin Books approached us to create a video involving ‘challenges’. Using kids between the ages of 4-10, we created a video which featured the mischief and fun that children can have together.

results

Distributed across the Jeff Kinney and Diary of a Wimpy Kid channels, this video helped in a marketing push that saw over one million book sales worldwide.

 

ON LOCATION

 

Middlesex CCC

Day At Lord's

Brief

We were asked to take on both market research and promotional material. Middlesex wanted us to aid their push for more funding for boroughs that aren’t able to play cricket at schools. They also wanted to showcase a day at the world’s most famous cricket ground, Lord’s.

results

We spoke with kids, teachers and parents to create the research piece, highlighting the barriers to entry for children in the less privileged boroughs. Middlesex are going take to this to the England Cricket Board, in the hope of generating more funding. They have asked us to create two more videos for market research and to come in and film a very high profile ex-cricketer they have recently announced as an ambassador.

Num Noms

Event Party

Brief

To video the Series 5 launch event. A high profile event involving some well known figures and bloggers. 

results

A fun and varied shoot. We showed the range of people and children at the event and spoke with various high profile bloggers. 

KIDTROPOLIS

Kidtropolis 2017

Brief

To video a major event at the Excel. We were asked to interview all the main performers at the event and to showcase the variety of activities that were on offer.

results

Our young star, Daniel, spoke about what each performer was doing. The likes of KidzBop then shared the interviews on their own social channels.