TOYS

 

jurassic world

NATIONAL GEOGRAPHIC KIDS

CAMPAIGN

Commissioned to produce a video on behalf of National Geographic and Mattel for the release of the latest Jurassic World toy range. We were tasked with the brief of creating a subtle and reactive unboxing campaign using NG Kids presenters.

results

Distributed on the NG Kids UK website to coincide with the release of the range, the video was watched over 120,000 times in the first week alone.

Chuffy Train

Timberkits

CAMPAIGN

With a large focus on improving distribution in Asia. Timberkits approached us to create video content for them to use at toy fairs that highlighted authentic enjoyment and natural reactions.

results

Timberkits recommissioned KidsKnowBest to produce videos for more of their range.

kickstarter campaign

Yoto

CAMPAIGN

To coincide with the launch of their Kickstarter campaign, Yoto needed a video of kids playing with their prototype to help boost exposure and investment. We sourced kids between the ages of 4 and 7 to test out the product for a natural video campaign.

results

Featuring the video on KidsKnowBest website and social channels, Yoto hit 90% of their £20,000 Kickstarter target within the first 24 hours and closed their campaign with over 50% overfunding.

The Incredibles 2

JAKKS Pacific

CAMPAIGN

To coincide with the release of The Incredibles 2, we were asked to showcase the master toy of the film. Using the pulling power of the A-List cast, we created a native advert which involved product placement of the Jack Jack Attacks toy.

results

Our Jack Jack toy appeared in the video alongside Samuel L. Jackson, Holly Hunter and YouTube sensation DanTDM. The video was released across website, YouTube and social channels and has over 10k views to date.

Vivid Imaginations

Animagic

CAMPAIGN

With their latest Animagic product ready for exhibiting, Vivid approached us to create a short, snappy and insightful sizzle to show off the product being used and enjoyed by its target market.

results

Coming Soon.

Vivid Imaginations

Ice Mask

CAMPAIGN

With their brand-new Ice Mask game ready for exhibiting, Vivid approached us to create a short, snappy and insightful sizzle to show off the product being played with and enjoyed by its target market.

results

Coming Soon.